Social Media Marketing & SEO Specialist

About the role

Town Engineering & Construction Company (TEC) is seeking a creative and results‑driven Social Media Marketing & SEO Specialist to expand its digital footprint. You will be responsible for boosting online visibility, generating qualified construction leads, and strengthening brand awareness across multiple platforms.

Key responsibilities

• Develop and execute organic and paid content strategies for Facebook, Instagram, YouTube, TikTok, LinkedIn, and Google.
• Manage Meta Ads campaigns, including lead‑generation and audience targeting.
• Implement on‑page SEO, local SEO, and keyword research to improve Google rankings.
• Optimize YouTube videos with effective titles, descriptions, tags, thumbnails, and metadata.
• Create engaging short‑form content such as reels, stories, and posts using Canva or CapCut.
• Maintain and optimize the Google Business Profile for local search visibility.
• Track performance with Meta Business Suite, Ads Manager, Google Analytics, Google Search Console, and YouTube Analytics, providing regular reports.
• Identify trends, conduct competitor analysis, and adjust strategies based on data insights.

Required profile

• Proven experience in social media management and digital advertising.
• Strong understanding of SEO principles and YouTube optimization.
• Ability to generate and convert qualified construction or real‑estate leads.
• Excellent written English with a knack for compelling copy, headlines, and calls‑to‑action.
• Data‑driven mindset with the capacity to analyze metrics and continuously improve campaigns.

Required skills

• Facebook, Instagram, YouTube, TikTok, LinkedIn
• Meta Ads (Facebook & Instagram advertising)
• On‑page SEO, keyword research, local SEO
• YouTube SEO (titles, descriptions, tags, thumbnails)
• Google Analytics, Google Search Console
• Meta Business Suite, Ads Manager
• Canva, CapCut