Territory Sales Manager – Trade

About the role

As a Territory Sales Manager – Trade at METRO Pakistan, you will lead sales initiatives across the trade segment, driving growth and margin in our wholesale network. You will work closely with customers and internal teams to deliver strategic plans that exceed targets.

Key responsibilities

• Develop and execute strategic sales plans to achieve and exceed monthly, quarterly, and annual sales targets for defined segments.
• Drive incremental sales by adding relevant articles to customers’ baskets across dry‑food departments, focusing on high‑margin opportunities.
• Conduct pre‑visit analysis of customer sales and buying trends, followed by gap analysis to assess objectives and outcomes after each visit.
• Continuously enhance market and competitor knowledge to adapt METRO’s sales strategies.
• Define objectives and action plans for each customer.
• Build strong relationships with cross‑functional teams, including Procurement and Operations, to develop customized solutions.
• Maintain detailed customer notes and tracking sheets to monitor development and progress.
• Prepare feasibility studies for business solutions and develop weekly plans according to portfolio priorities.
• Participate in team meetings and sales training sessions, contributing to a high‑performance sales culture.
• Monitor key customer portfolio KPIs such as turnover, margin, and frequency.
• Attend relevant training programs to develop additional competencies.
• Ensure regular follow‑up on customer commitments made during visits or calls.

Required profile

• Graduation or equivalent degree.

Required skills