Digital Marketing Manager

About the role

A hands-on Digital Marketing Manager is sought to build and run the core digital marketing function for the business and its client projects. The role covers websites, search engines, paid advertising, email, social media and CRM, and involves coordinating remote service providers such as copywriters, designers, developers and video editors. It is not a strategy-only or agency-management position.

Key responsibilities

• Translate business objectives into marketing plans, maintain monthly campaign and content calendars and coordinate delivery across internal teams and external providers.
• Manage website content, landing pages, forms and CTAs, improve conversion rates and ensure tracking is correctly implemented.
• Run keyword, competitor and content-gap research, prepare briefs for writers and implement on-page SEO, metadata and internal linking.
• Plan, launch and optimise Google and Meta ads, manage budgets and monitor cost per lead and conversion performance.
• Manage lead capture, CRM records and attribution, run email campaigns and basic automated journeys, and work with sales and admissions on lead follow-up.
• Select social platforms, publish content and monitor engagement.
• Prepare briefs for external providers, obtain quotations, review work and ensure it is published and measured correctly.
• Use GA4, Google Search Console and advertising platforms to produce weekly and monthly reports on traffic, enquiries, cost per lead and conversions.

Required profile

• Proven hands-on digital marketing experience, including managing SEO and paid advertising campaigns.
• Ability to plan and manage social media and to brief or coordinate external service providers.
• Strong written and spoken English, organisation, commercial judgement and attention to detail.
• Evidence of measurable results from campaigns you personally managed.
• Desirable: experience with HubSpot, Salesforce, Zoho or Pipedrive; WordPress or HubSpot CMS; education, EdTech, SaaS or professional services marketing; international or UK campaigns; content-led SEO; basic HTML and CSS; budget and contractor management.

Required skills

• Working knowledge of Google Ads and Meta Ads Manager
• GA4 and Google Search Console
• Landing pages, lead generation and conversion tracking
• CRM pipelines, lead attribution and email marketing

What we offer

• Ownership of a growing digital marketing function
• Full-time, office-based position in DHA-2, Islamabad
• Opportunity to work on international projects
• Access to external writers