Manager - Digital Marketing & SEO

About the role

Mashreq Retail Marketing is looking for a results-driven SEO and Digital Marketing Manager to drive organic growth and improve search visibility. The role works closely with external agencies to meet annual SEO targets for acquiring New-to-Bank customers, supports tactical campaigns for Existing-to-Bank customers, and collaborates with internal stakeholders. It is a remote position based in Pakistan.

Key responsibilities

• Develop and run SEO, App Store Optimization and AI Search Optimization strategies to improve rankings, traffic and lead generation.
• Work with marketing leads, segment leads and SEO agencies to hit KPIs, and manage agency relationships and deliverables.
• Conduct keyword research, competitor benchmarking, backlink strategy and technical SEO audits; monitor site health, indexing, page speed and crawlability.
• Track performance with tools such as Google Analytics, Search Console and SEMrush, and liaise with the website and technology team on technical fixes and content updates.
• Prepare monthly, quarterly and annual performance reports with rankings, traffic, conversions, achievements and action plans.
• Use AI tools for content, keyword opportunities, automation, competitor insights and reporting, and stay up to date with new digital trends.
• Support tactical campaigns for Existing-to-Bank customers and present performance updates to senior stakeholders.

Required profile

• Bachelor's degree in marketing, business, digital media or a related field (postgraduate degree a plus).
• Minimum 7-10 years of experience in SEO / digital marketing.
• Strong understanding of on-page, off-page and technical SEO, and experience managing external agencies.
• Proven track record in banking products marketing; experience in a global financial or technology company or with an international organization is an advantage (UAE experience a plus).

Required skills

• SEO, keyword research, technical SEO audits, data analysis with Google Analytics and SEMrush.
• Hands-on use of AI tools for marketing and automation.
• Excellent written and verbal English communication and presentation skills.