Territory Manager – Food Services (Lahore/Faisalabad)

About the role

The Territory Manager for Food Services will lead distribution and sales activities across Lahore and Faisalabad, focusing on hotels, restaurants, cafés, ice‑cream parlours, caterers and institutional accounts. You will act as the front‑line leader, managing distributors and trade partners to achieve volume growth and meet key performance targets.

Key responsibilities

• Drive volume and sales growth across the Food Services channel within the assigned territory.
• Execute customer growth plans for key Food Services accounts, including hotels, restaurants, cafés, ice‑cream parlours, caterers and institutions.
• Identify, acquire and onboard new Food Services customers to expand market penetration.
• Build strong relationships with decision‑makers and negotiate commercial agreements, annual contracts and Joint Business Plans.
• Ensure product availability, menu visibility, freezer placement and brand presence across outlets.
• Partner with distributors to meet sales targets, optimise route‑to‑market execution and improve service levels.
• Lead channel‑specific promotional activities, menu integrations, seasonal activations and customer engagement initiatives.
• Monitor competitor activity, pricing and assortment to identify growth opportunities.
• Analyse sales performance, customer profitability and outlet productivity to improve gross margin.
• Lead and develop distributor sales teams, ensuring capability building and performance management.
• Maintain high standards of freezer asset management, cold‑chain compliance and product quality.

Required profile

• Front‑line leader responsible for managing distributors and trade partners.
• Proven ability to drive sales growth and achieve KPIs in a Food Services environment.
• Strong relationship‑building and negotiation skills with key decision‑makers.
• Experience in coordinating promotional activities and channel‑specific initiatives.
• Analytical mindset to monitor performance, competitor activity and market trends.
• Capability to lead, coach and develop distributor sales teams.

Required skills