Area Sales Manager – Gujranwala

About the role

Hayat, a leading FMCG company, is looking for a dynamic Area Sales Manager to drive growth and market execution in Gujranwala. The role involves leading distributor networks, achieving sales targets, and collaborating with cross‑functional teams.

Key responsibilities

• Achieve monthly, quarterly and annual sales, distribution and visibility targets across assigned channels.
• Develop and execute strategic sales plans to ensure sustainable business growth within the territory.
• Manage and strengthen distributor networks, negotiate agreements, promotional plans and trade activities.
• Lead, coach and develop distributor and company sales teams to improve performance.
• Conduct regular market visits to monitor competition, identify growth opportunities and ensure effective retail execution.
• Collaborate with Marketing, Supply Chain, Finance and other functions to ensure smooth operations.

Required profile

• Bachelor’s or Master’s degree in Business Administration, Marketing or related field.
• 8–12 years of FMCG sales experience, including prior experience as an Area Sales Manager.
• Strong experience in distributor handling, team leadership and trade marketing.
• Familiarity with General Trade, Wholesale and Modern Trade channels.
• Willingness to travel extensively within the assigned area and a valid driving licence.

Required skills

• Proficiency in MS Office (Excel, PowerPoint).
• Experience with sales reporting tools.