Content Marketer

About the role

A client of TestTrick is hiring a Content Marketer in Karachi. The role covers creating content that supports the company's marketing and business goals, from blogs and guides to SEO optimisation and performance tracking.

Key responsibilities

• Develop content strategies aligned with TestTrick's marketing and business goals.
• Create blogs, landing pages, guides and case studies.
• Produce educational content around recruitment, talent assessments, skills testing and HR technology.
• Conduct keyword, competitor, industry and audience research.
• Optimise content for search engines, readability, engagement and conversions.
• Collaborate with sales, product, design and customer success teams.
• Create content that supports different stages of the buyer journey and maintain a consistent brand voice.
• Monitor content performance and recommend improvements based on traffic, engagement, leads and conversions.

Required profile

• Excellent writing, editing and storytelling abilities.
• Minimum 1-2 years of experience in B2B content strategy, with exposure to how content supports conversions and lead generation.
• Comfortable analysing content performance data and adjusting strategy accordingly.

Required skills

• SEO best practices and keyword research.
• Understanding of how content drives conversions and lead generation.
• Knowledge of social media platforms.