PPC Specialist - Paid Search (Google Ads & Bing)

About the role

Contour Software, a subsidiary of Constellation Software Inc., is hiring a PPC Specialist to run its paid search campaigns day to day in Google Ads and Microsoft Advertising (Bing). The role manages significant monthly budgets across North America, Australia/New Zealand and the UAE, turning ad spend into qualified pipeline for high-value software sold on long sales cycles.

Key responsibilities

• Build, launch and manage paid search campaigns; conduct keyword research, build audiences and design account structures for B2B software buyers.
• Manage match types, negative keywords, search term reviews and targeting; test ad formats, automated bidding strategies and platform features.
• Pace high monthly budgets across regions, currencies and time zones, reallocating spend toward campaigns that generate qualified pipeline.
• Set up conversion tracking in GA4 and Google Tag Manager, import offline conversions from CRM platforms (HubSpot, Salesforce) and maintain UTM standards.
• Write and test ad copy, extensions and assets, run A/B tests and plan landing page tests with content and web teams.
• Monitor performance daily, optimise bids and budgets, keep a testing log and deliver weekly and monthly reports on CPC, CTR, CPL, cost per SQL, pipeline and ROAS.
• Track competitors via auction insights and search trends.

Required profile

• 3+ years of hands-on PPC experience, including at least 2 years managing monthly budgets of $10K or more.
• Proven B2B lead generation experience beyond e-commerce campaigns.
• Track record of improving lead quality and reducing customer acquisition costs.
• Shift timings can be 3:00 PM to 12:00 AM or 4:00 PM to 1:00 AM.

Required skills

• Expert Google Ads and hands-on Microsoft Advertising.
• Conversion tracking setup, GA4, Google Tag Manager and UTM parameters.
• Offline conversion imports or CRM-based conversion tracking.
• Excel or Google Sheets and reporting tools such as Looker Studio.
• Nice to have: LinkedIn Ads, HubSpot or Salesforce reporting, Google Ads certifications, Google Ads scripts or automation rules.

What we offer

• Market-leading salary, medical coverage for self and dependents, parents' medical coverage and provident fund.
• Performance-based bonuses, home internet subsidy, conveyance allowance and profit sharing for tenured employees.
• Life benefit, child care facility, company-provided lunch/dinner, leave encashment and professional development budget.