Senior Social Creative

About the role

Tactical is looking for a culturally fluent, strategic Senior Social Creative who sets the tone for scroll-stopping content across platforms. The role anticipates trends, translates cultural moments into brand-aligned ideas and guides the team to adapt and experiment across formats and platforms. It suits someone who thrives in fast-moving environments, balances creative craft with performance insights, and presents creative vision confidently to clients.

Key responsibilities

• Set the creative strategy per platform and lead the team in adapting ideas based on what drives engagement, recommending the right platform mix for each campaign
• Lead how cultural and platform trends are interpreted and applied, translating fast-moving moments into brand-aligned content
• Lead ideation sessions with writers, designers and production teams, crafting campaignable social posts and high-performing one-offs
• Own and elevate the brand voice across channels, mentoring team members in writing and storytelling
• Oversee production across formats and platforms, maintaining quality from concept to final cut while balancing craft, speed and efficiency
• Prototype content using tools such as Open Art, Veo, CapCut and Canva
• Use social performance metrics to pitch smarter creative, brief media partners and feed insights back into ideation
• Maintain inspiration boards and reference libraries, mentor junior creatives and lead client presentations

Required profile

• 5 years of social-first creative experience with a track record of high-performing campaigns across multiple platforms
• Strong cultural fluency and ability to turn trends into strategic, brand-aligned content
• Experience leading ideation, experimentation and production across formats, platforms and teams
• Leadership and mentorship experience guiding creative teams

Required skills

• Short-form video, copywriting and visual storytelling
• Digital design tools: Open Art, Veo, CapCut, Canva
• Data literacy: interpreting social metrics and linking creative success to performance
• Client-facing presentation skills and ability to influence creative direction