Digital Marketing Specialist

About the role

We are looking for a creative and results‑driven Digital Marketing Specialist to design, launch and optimise online campaigns that generate exhibitor leads, visitor registrations and brand awareness for our exhibitions and conferences.

Key responsibilities

• Plan, execute and monitor paid campaigns on Google Ads, Meta (Facebook/Instagram) and LinkedIn.
• Manage social‑media accounts, produce engaging posts and grow follower communities.
• Optimise website copy and structure for SEO to improve organic rankings.
• Create, send and analyse email marketing flows and maintain marketing databases.
• Update event websites using WordPress or other CMS platforms.
• Track performance with Google Analytics 4, generate regular reports and recommend optimisation actions.
• Collaborate with sales, design and event teams to align marketing initiatives.
• Conduct competitor research and propose new digital strategies.

Required profile

• Bachelor’s degree in Marketing, Business or a related discipline.
• 2–4 years of hands‑on digital marketing experience, preferably in the exhibitions or events sector.
• Strong analytical mindset with the ability to manage multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics 4 (GA4)
• Search Engine Optimisation (SEO)
• WordPress CMS