Senior AI Creative Strategist & Producer

About the role

NaskSoft builds a portfolio of fashion and skincare ecommerce brands, including WholesaleShopping, Love My Fashions and Remedyze, and wants them to be distinctive brands with strong creative, growing social audiences and Shopify stores that drive sales. It is looking for an experienced creative marketing leader who has personally created advertising, managed paid campaigns and led people. You will turn customer insight into brand positioning and campaigns, make the defining work yourself and build a capable team around you, owning daily creative priorities and quality decisions within the agreed brand direction.

Key responsibilities

• Research customers, competitors, products and buying objections, then develop positioning, messaging, campaign angles and a recognizable visual and verbal identity for each brand.
• Turn creative direction into clear briefs, hooks, scripts and storyboards.
• Lead Meta creative testing: build a prioritized roadmap of hypotheses and concepts, partner with the media buyer, and use Meta Ads Manager results to decide what to develop, iterate or replace.
• Personally produce flagship campaign images and short videos using Higgsfield and suitable editing tools, with strong composition, copy, pacing, sound and product accuracy.
• Develop organic content formats and connect campaigns with the Shopify shopping experience.
• Manage, brief and coach designers, editors and creators; help assess portfolios and recommend in-house hires or freelancers.

Required profile

• Proven experience taking ecommerce campaigns from research and creative development through launch, review and improvement.
• Substantial marketing and brand experience, including customer research, positioning and campaign planning.
• Experience managing designers, editors, creators or freelancers.

Required skills

• Hands-on Meta campaign management: setup, launch, monitoring, optimization and reporting.
• Personally made image and short-video ads, plus practical Higgsfield and professional editing skills.
• Working knowledge of Meta Ads Manager, Meta Pixel and conversion tracking, and of hook rate, hold rate, CTR, CPA and ROAS.

What we offer

• Base salary of PKR 90,000 - 200,000 per month, depending on experience.
• A performance bonus linked to agreed targets.
• Real creative ownership and a visible brand transformation to put your name to.
• A say in building and shaping your team.

Working hours: 1:00 PM - 10:00 PM.