SEO Manager - E-commerce Growth Strategy

About the role

Recruit AI is seeking an experienced SEO Manager to lead and own the organic growth strategy for several e-commerce brands serving the North American market. Based in Lahore, Pakistan, the role suits a strategic, data-driven professional with at least five years of SEO management experience, ideally in e-commerce or international brand settings. The SEO Manager manages a team of five SEO specialists and owns SEO success across a portfolio of websites, linking SEO outcomes to sales and revenue.

Key responsibilities

• Develop, implement and own comprehensive SEO strategies aligned with business objectives for multiple e-commerce brands.
• Lead, mentor and manage a team of five SEO professionals, giving clear direction, priorities and performance evaluations.
• Oversee on-page, off-page and technical SEO activities in line with best practices and current search trends.
• Conduct keyword research and content gap analyses to find growth opportunities across product categories.
• Collaborate with content writers and designers to ensure SEO intent, brand consistency and effective visual presentation.
• Plan and execute link-building campaigns focused on long-term relevance and domain authority.
• Run technical SEO audits, monitor page speed, structured data and Core Web Vitals, and work with developers to fix crawling issues and implement mobile-first indexing and schema markup.
• Use analytics tools such as GA4, Google Search Console, Ahrefs and SEMrush to track rankings, traffic and conversions, and report results to management.
• Use AI-driven SEO tools (e.g. SurferSEO, Frase, ChatGPT, Jasper) and automation platforms to optimise content creation, research and marketing workflows.
• Keep up to date on Google algorithm changes, AI-driven search models and changing user behaviour.
• Integrate SEO with UX and conversion optimisation, and deliver weekly and monthly performance reports.

Required profile

• At least five years of SEO management experience, ideally in e-commerce or international brand settings.
• Advanced knowledge of modern SEO best practices, analytics, marketing automation and the latest AI SEO tools.
• Ability to mentor a team and foster accountability, teamwork and continuous professional development.

Required skills

• Technical SEO, keyword research and content gap analysis
• Link building and technical SEO audits
• GA4, Google Search Console, Ahrefs, SEMrush
• AI SEO tools such as SurferSEO, Frase, ChatGPT, Jasper