Social Media Executive

About the role

Infinity Media is looking for a Social Media Executive in Gulberg III, Lahore, to own day-to-day posting, community presence and content scheduling for its clients. The role is full-time and on-site, Monday to Friday, 9am to 6pm, and turns creative direction into published, performing content.

Key responsibilities

• Plan and run daily and weekly posting calendars across Instagram, Facebook, LinkedIn, TikTok and other client channels
• Monitor comments, DMs and mentions, reply promptly in brand voice and flag sensitive items to the team
• Keep profiles, highlights, pinned posts and bios current and consistent across channels
• Track post-level engagement (reach, likes, saves, shares) and share what is working with the strategy team
• Work with creative and performance teams so content goes out on time and matches campaign calendars

Required profile

• 1-2+ years of hands-on experience managing social media accounts, in an agency or in-house setting
• Good writing skills, able to write clear, punchy captions for different brand voices
• Detail-oriented and reliable with deadlines, able to handle several client accounts at once

Required skills

• Understanding of platform-specific best practices (Reels, Stories, LinkedIn posts)
• Scheduling tools such as Meta Business Suite, Later or Buffer
• Bonus: basic design tools like Canva or CapCut, analytics dashboards, and prior agency experience