Social Media Marketer (Onsite, Islamabad)

About the role

We are looking for a Social Media Marketer to develop and execute our social media strategy in Islamabad. The role focuses on B2B content, especially on LinkedIn, and supports overall marketing goals.

Key responsibilities

• Develop and execute social media content strategy across platforms such as LinkedIn, Instagram, and X.
• Create and manage content calendars aligned with marketing objectives.
• Write engaging captions and collaborate with designers to produce creatives.
• Monitor engagement, respond to comments, and manage community interaction.
• Track performance metrics including reach, engagement, and conversions.
• Optimize content strategy based on analytics and insights.
• Stay updated with platform trends, algorithm changes, and best practices.
• Support campaigns and product launches through social media execution.

Required profile

• 1–3 years of experience in social media or digital marketing.
• Strong understanding of LinkedIn and B2B content strategies.
• Good writing and basic content creation skills.
• Familiarity with scheduling and analytics tools such as Buffer or Hootsuite.
• Ability to analyze performance data and improve content outcomes.
• Creative thinking with consistency in execution.
• Understanding of branding and tone of voice.

Required skills

• LinkedIn
• Instagram
• X
• Buffer
• Hootsuite